Creative direction & project leadership.
Dive into our universe.
WE CREATE
SUSTAINABLE MEMORIES
BECAUSE MEANINGFULL ACTIONS,
LAST LONGER.
ELEVATE YOUR PROJECTS
WITH STRATEGIC & IMPACTFUL ACTIVATION.
THE VISION
STUDIO EVIDENZA is a creative studio founded by Valérie Atkinson, a strategist and experience designer with over 25 years of expertise in event production, communication, branding and professional training.
Driven by a sharp sense of meaning and emotion, the studio was born to respond to a clear need: creating experiences that are not just beautiful or spectacular but intentional, resonant, and built to last.
In a world where content and events are produced endlessly and often without defined purpose, STUDIO EVIDENZA stands for clarity and impact. Don’t aim for more. Aim for better.
Our DNA stands for Sustainable Memories.
Because the most powerful impressions are those that make sense, emotionally and strategically and that stay with people long after the moment has passed.
THE FOUNDATION
'' I’m Valérie Atkinson.
I’m deeply passionate about design, communication, events, marketing and above all, creating experiences that truly resonate. Over the past 25 years, I’ve had the privilege of leading hundreds of projects across Switzerland and beyond, working with global brands, institutions, sports and cultural partners at the highest level.
From large-scale international competitions and festivals to corporate conventions, intimate creative formats, brand positioning and communication, my guiding principle has always been the same: create with purpose, deliver with excellence.
Along the way, I’ve always shared my skills through training and mentoring, with a strong focus on education, pedagogy, and the evolving practices of leadership, management and my core competences: marketing, communication and events.
STUDIO EVIDENZA is the natural extension of that journey. I create agile teams with personalities from my extended network. I want to remain agile and source the perfect
composition of professionals for every project, whether it’s a strategic activation, a sports event or a shared moment. ''
— Valérie Atkinson, Founder STUDIO EVIDENZA
FROM STRATEGY TO EXECUTION
EVENTS
CONCEPT, FEASABILITY, ORGANISATION
From large-scale productions to intimate formats, we create experiences that resonate.
Discover a visual journey through some of our events where creativity meets precision and where every detail serves a purpose.
From insight to expression.
MARKETING
CREATIVE CONCEPTS, EXCUTION, DISTRIBUTION
From brand positioning to campaign delivery, we craft stories that connect.
Explore a selection of projects where strategy, design, and messaging come together to shape bold and meaningful brand narratives.
From complexity to clarity.
MANAGEMENT
SPORTS MANAGEMENT, EDUCATION & MENTORING
Projects, teams, learning environments — I guide them with clarity and adaptability.
From consulting in sport, events and marketing to designing educational programs and mentoring talent, my approach blends strategic structure with a deep understanding of people and purpose.
LET'S GET CREATIVE TOGETHER
From event strategy to creative direction and mentoring, these collaborations reflect the diversity and depth of our work.
Marketing - Events - Management
Blonay Switzerland
T. + 41 79 448 06 62
Mail [email protected]